Leavell Website Development

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How to plan your website content

The Content of your site is prepared by You. You know your product or service better than anyone. You can use your written media, press releases, brochures, and interviews to create your website.
Or you can start from scratch to have a whole new look!

If you have any questions please feel free to email us.  We will be more than happy to help.

Not sure about what content you need and how to organise it? Well, imagine planning a six page brochure or presentation for your business. Your content would be divided into six categories or pages. 
It would start with a concise overview of your product or service, with the end goal of enticing your reader to peruse the entire brochure or presentation. On a website, this would be your entry or home page.

Now here are some other general pages or categories you might consider as links from your main page:

About the Company Describe the history of your company with it's growth and development. You may want bios on key company personnel, possibly with links to a page for each of them.
About Us Include company goals, philosophy or mission statement. You might include bios on key personnel with their education, accomplishments, or portfolio.
Products

Show graphics and photos of your products with short descriptions. 

Services Describe the service you offer. Different categories of your services can each have their own page with a full description.
Catalogue Provide a catalogue of the products you wish to sell. If you are a musician, it may be your CD's...if a realtor, your listings.
What's New Display new products or information . You need to keep this page current, so customers will continue to come back to see what's new.
References List companies or individuals using your products or services...possibly a page with quotes from customers praising your product or service.
Contact List your address, phone, email, etc. You might want to include a form on your page for customers to fill in, allowing them to request more information or express opinions.
Links

 

Link to other sites containing similar information. You want to be careful with this. If a client clicks on a link outside your site, he may not get back, or worse, find your competitor.
Ordering Explain how to order or obtain your services, with possibly a mail order form or e-commerce form.
Site Map List all your website pages, on a Site map page. Many viewers go to the sitemap page first to streamline their browsing experience.
Colours Find just the right colours for your website We can provide a colour chart for you
Other Display other links or categories pertinent to your business.

 

Create a name, or title for each of your web pages. Keep the name short, since this name becomes your link button name. Long names create very large buttons. Organise and number your content pages in the order you want your link buttons to appear.

Please check for accuracy. It will cost you more if content is rewritten once the site is up. Content is to be submitted in electronic form on disk.  We prefer MS Word but will except Word Perfect, .rtf or .txt file, or email as an attachment in either MS Word, Word Perfect, .rtf or .txt file. There is an extra charge for us to type up content from printed copy.

 

NOTE: If you are having problems with your written content and how to effectivly word content, we can help with that too.  For a small fee we can hook you up with our writer.

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